Mission Statement
HAMMER NUTRITION: FAMILY OWNED, MADE IN USA
Founded in 1987 by Brian Frank, Hammer Nutrition provides products, knowledge, and service to health conscious athletes all over the world. The product line has grown from fuels and supplements to include clothing, body care products and accessories.
The following principles, philosophies, and values, in Brian Frank's own words, have guided Hammer Nutrition from its humble roots in 1987 to the company you see today.
Brian Frank
Owner
Read Brian's Bio
VISION
To grow a family business creating the highest quality, natural products, while adhering to the following principles, philosophies, and core values for generations to come.
MISSION
To help people attain the highest degree of health and performance using a holistic approach to nutrition and fueling. We support our products and the athletes who use them with honest information and the best customer care.
SERVICE: IT'S ALL ABOUT YOU
Great products and the expertise to put them to their best effect certainly are key, but how a company interacts with its customers is even more important. From day one, we've strived to treat every client exactly the way we want to be treated when we are on the other side of the counter: fairly, honestly, and individually. We do everything possible to ensure that is what you experience when you do business with us. I still read every feedback submission we receive and work directly with my staff to ensure that every issue is handled to my satisfaction. It takes a lot of work and resources to maintain my standards, but it's the only way I'm willing to run my company.
EDUCATION
A whole food diet, one that minimizes processed foods, added sugar, salt, and chemical additives, is the foundation for staying healthy and performing at your best. Every one of our products is made to fit alongside that kind of diet.
Our pioneering "less is best" approach to fueling before, during, and after exercise has changed how endurance athletes fuel, and has been adopted by many other companies in the marketplace.
Our magazine, Endurance News, published continuously since 1992, as well as the large body of information available on our website, stands as a testament to our commitment to educating and informing our clients.
PRINCIPLES BEFORE PROFITS
Since 1987, I've been steadfast in my unwillingness to compromise my principles to make a buck or increase profits. That sounds well and good, and is easy enough to claim, but I'll give you a perfect example: we do not make gummy bear chews, even though it costs us sales, and I'm ok with that.
Sugar and candy don't support optimum performance. I truly believe that with all of my heart, so we won't offer them. If I would not eat it myself or feed it to my kids, I won't try to sell it to you.
COMMUNITY SERVICE
For Hammer Nutrition, "service" also means community service. We support local organizations, schools, arts, charities, and athletic events because these people are our neighbors, friends, and the families of our staff members. We also believe that supporting small, local races serves the endurance community as a whole and ensures that you have these events to compete in and to practice your sport.
TELL IT LIKE IT IS
We do not rely on selective science to support dubious products and formulations (you know the ones: the first three ingredients are sugar, salt, and citric acid). Instead, we draw on the whole body of research about diet, hydration, and lifestyle choices.
We take a holistic approach to athletic performance and health, distill it, and share it with you in a language you can understand, because an educated athlete is an empowered athlete.
CORE VALUES
Every one of our products is research-based and extensively field tested before it is ever offered for sale. Our products are made from high-quality U.S. and European ingredients and manufactured under strict manufacturing practices. Our commitment to quality has its own page: Commitment to Quality.
All of our consumable products have always been manufactured in the U.S.A., using U.S.A. ingredients whenever possible. This has been my policy since 1987.
INNOVATION
Discovering new nutrients and their proper use for energy, endurance and recovery has always been the cornerstone of our business.
Whether it was introducing the first high-potency CoQ10 product in 1987, the first all-complex-carbohydrate energy drink fortified with protein in 1992, or the first energy gel sold with a re-usable flask in 1995, Hammer Nutrition has been at the forefront of innovation in the endurance fuel and supplement world.